Intention to use the female condom following a mass-marketing campaign in Lusaka, Zambia.

Abstract

This report examines intention to use the female condom among men and women in Lusaka, Zambia, who were exposed to mass-marketing of the female condom. The study used data from a representative sample of consumers at outlets that sell or distribute the female condom and the male condom. In spite of a high level of awareness of the female condom, use of this method in the last year was considerably lower than use of the male condom. Intention to use the female condom in the future was highest among respondents who had used only the female condom in the last year. The female condom is likely to be most important for persons who are unable or unwilling to use the male condom.