Communicating risks at the population level: application of population impact numbers.

Heller, Richard F; Buchan, Iain; Edwards, Richard; Lyratzopoulos, Georgios; McElduff, Patrick; St Leger, Selwyn · BMJ · 2003

review · Level V

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Abstract

Communicating population risk to policy makers and the public is important, but traditional epidemiological measures of risk are difficult to understand. PIN-ER-<i>t</i>, a measure of the population impact of risk factors, is simpler to understand and hence may be useful

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