The intangible magic of celebrity marketing.
expert_opinion · Level V
Where this comes from
- Record sourced from PubMed, PMID 15578110.
- Also identified by PMC identifier 529428.
- Licence recorded as CC BY.
- The licence permits redistribution, so the abstract is shown in full and the full text is available from the publisher.
Abstract
Drug industry insiders share their tips on using celebrities to market drugs and diseases
Medical subject headings
- Advertising
- Famous Persons
- Marketing of Health Services