Killing me softly: myth in pharmaceutical advertising.
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- Record sourced from PubMed, PMID 15604192.
- Also identified by PMC identifier 535992.
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Abstract
In studies of how drug advertising influences doctors' behaviour, little attention is given to visual and linguistic imagery. The authors argue that myth is often deployed in drug adverts to depict exaggerated therapeutic efficacy and that doctors should be aware of this
Medical subject headings
- Advertising
- Pharmaceutical Preparations