Promoting stair use: single versus multiple stair-riser messages.
Where this comes from
- Record sourced from PubMed, PMID 16051937.
- Also identified by PMC identifier 1449395.
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Abstract
Message banners attached to stair risers produced a significant increase in pedestrian stair use, exceeding effects previously reported for conventional posters. Multiple instances of the same message banner, however, were as effective as banners featuring different messages. Therefore, greater visibility, rather than message variety, appears to account for the superiority of the banner format. Our findings indicate the feasibility of simple stair-use promotion campaigns based around the repetition of a single message.
Medical subject headings
- Exercise
- Health Education
- Health Promotion
- Persuasive Communication
- Social Marketing
- Walking