Voluntary reciprocal altruism: a novel strategy to encourage deceased organ donation.

Landry, D W · Kidney Int · 2006

editorial · Level V

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Abstract

New strategies are needed to encourage organ donation. Altruism, the impulse that underlies our present system, is undermined by proposals that provide tangible inducements to improve donation which are, in their own subtle ways, coercive. I propose a new strategy based on implementing an option to donate that reinforces the strong reciprocity which drives anonymous altruism.

Medical subject headings