Pharmaceutical marketing and the invention of the medical consumer.
review · Level V
Where this comes from
- Record sourced from PubMed, PMID 16597179.
- Also identified by PMC identifier 1434507.
- Licence recorded as CC BY.
- The licence permits redistribution, so the abstract is shown in full and the full text is available from the publisher.
Abstract
Applbaum demystifies some of the assumptions at work in the "culture of marketing," toward the goal of explaining contemporary disease mongering.
Medical subject headings
- Advertising
- Community Participation
- Drug Industry
- Economic Competition