Why media relations matter.
expert_opinion · Level V
Where this comes from
- Record sourced from PubMed, PMID 16710903.
- No licence information is recorded for this record.
- Because redistribution is not established, this page shows the abstract only. Follow the links below for the full text.
Abstract
There is a common misperception that only medium- and large-cap biotechs need to understand and interact with the media. As investor demands increase and partnering dynamics evolve, startups need to understand the art of media relations more now than ever before.
Medical subject headings
- Biotechnology
- Entrepreneurship
- Industry
- Interinstitutional Relations
- Mass Media
- Public Opinion
- Public Relations