Healthy Penis: San Francisco's social marketing campaign to increase syphilis testing among gay and bisexual men.

Ahrens, Katherine; Kent, Charlotte K; Montoya, Jorge A; Rotblatt, Harlan; McCright, Jacque; Kerndt, Peter; Klausner, Jeffrey D · PLoS Med · 2006

cross_sectional · Level IV

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Abstract

The authors describe the development, implementation, and evaluation of their innovative social marketing campaign.

Medical subject headings