Following the script: how drug reps make friends and influence doctors.
expert_opinion · Level V
Where this comes from
- Record sourced from PubMed, PMID 17455991.
- Also identified by PMC identifier 1876413.
- Licence recorded as CC BY.
- The licence permits redistribution, so the abstract is shown in full and the full text is available from the publisher.
Abstract
This article, which grew out of conversations between a former drug rep and a physician who researches pharmaceutical marketing, reveals the strategies used by reps to manipulate physician prescribing.
Medical subject headings
- Drug Industry
- Friends
- Leadership
- Marketing
- Physicians