The return of the spoof.
Where this comes from
- Record sourced from PubMed, PMID 18340073.
- Also identified by DOI 10.1136/bmj.39503.716412.0F and PMC identifier 2267984.
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Abstract
The spoof drug campaign that became an internet hit is back—as a global education campaign about the marketing strategies of the drug industry. <b>Bob Burton</b> reports
Medical subject headings
- Drug Industry
- Internet
- Patient Education as Topic