Off-label promotion, on-target sales.
expert_opinion · Level V
Where this comes from
- Record sourced from PubMed, PMID 18959472.
- Also identified by DOI 10.1371/journal.pmed.0050210 and PMC identifier 2573913.
- Licence recorded as CC BY.
- The licence permits redistribution, so the abstract is shown in full and the full text is available from the publisher.
Abstract
Adriane Fugh-Berman and Douglas Melnick describe techniques by which pharmaceutical companies covertly promote off-label drug use even where such promotion is illegal.
Medical subject headings
- Drug Labeling