Simplicity sells: Making smoking cessation easier.
Where this comes from
- Record sourced from PubMed, PMID 20176313.
- Also identified by DOI 10.1016/j.amepre.2009.12.008.
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Abstract
Toll-free telephone quitlines are successful alternatives to direct clinician contact. In 2004, the U.S. Department of Health and Human Services created a national quitline number, 1-800-QUIT-NOW. This enabled states without quitlines to establish them, giving free access to cessation services to every smoker in the U.S. It also created a new mechanism for national quitline marketing, employing simplified and streamlined approaches.