Community impact of a localized smoking cessation contest.

Lando, H A; Loken, B; Howard-Pitney, B; Pechacek, T · Am J Public Health · 1990

cross_sectional · Level IV

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Abstract

The present study assessed the effectiveness of a localized community contest timed to coincide with a statewide smoking cessation contest. Follow-up interviews were conducted with 218 local contest participants and 198 participants from the statewide contest. Overall cessation impact (participation rate x abstinence) was 0.39 percent for the local contest and 0.09 percent for the statewide contest. Localized community contests offered in conjunction with statewide or national campaigns may represent cost-effective methods of reaching large numbers of smokers.

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