Online marketing strategies of plastic surgeons and clinics: a comparative study of the United Kingdom and the United States.
cross_sectional · Level IV
Where this comes from
- Record sourced from PubMed, PMID 21719869.
- Also identified by DOI 10.1177/1090820X11411162.
- No licence information is recorded for this record.
- Because redistribution is not established, this page shows the abstract only. Follow the links below for the full text.
Abstract
The cosmetic surgery market is a rapidly growing sector of healthcare, and the use of marketing strategies is now an integral part of any cosmetic surgery practice. In this study, the authors review 50 Web sites from practitioners in London and New York to quantify the utilization of online marketing, comparing results between the United Kingdom and the United States.
Medical subject headings
- Internet
- Marketing of Health Services
- Surgery, Plastic