Can behavioural economics make us healthier?

Loewenstein, George; Asch, David A; Friedman, Joelle Y; Melichar, Lori A; Volpp, Kevin G · BMJ · 2012

Level V

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Abstract

Behavioural economics is becoming increasingly popular as a way to improve public health. George Loewenstein and colleagues point out some of the pitfalls and warn that it cannot be used as a substitute for conventional policies to tackle fundamental problems.

Medical subject headings