Soda and tobacco industry corporate social responsibility campaigns: how do they compare?
review · Level V
Where this comes from
- Record sourced from PubMed, PMID 22723745.
- Also identified by DOI 10.1371/journal.pmed.1001241 and PMC identifier 3378589.
- Licence recorded as CC BY.
- The licence permits redistribution, so the abstract is shown in full and the full text is available from the publisher.
Abstract
In an article that forms part of the <i>PLoS Medicine</i> series on Big Food, Andrew Cheyne and colleagues compare soda companies' corporate social responsibility (CSR) campaigns - which are designed to bolster the image and popularity of their products and to prevent regulation - with the tobacco industry's CSR campaigning.
Medical subject headings
- Carbonated Beverages
- Ethics, Business
- Food Industry
- Health Promotion
- Social Responsibility
- Tobacco Industry