Social media and the empowering of opponents of medical technologies: the case of anti-vaccinationism.
Where this comes from
- Record sourced from PubMed, PMID 23715762.
- Also identified by DOI 10.2196/jmir.2409 and PMC identifier 3668617.
- Licence recorded as CC BY.
- The licence permits redistribution, so the abstract is shown in full and the full text is available from the publisher.
Abstract
Social media has contributed positively to the interaction between proponents of medical products and technologies and the public by permitting more direct interaction between these two groups. However, it has also provided opponents of these products a new mechanism to organize opposition. Using the example of anti-vaccinationism, we provide recommendations for how proponents of medical products and technologies should address this new challenge.
Medical subject headings
- Medical Laboratory Personnel
- Power, Psychological
- Social Media
- Vaccines