Perceptions of relative risk of snus and cigarettes among US smokers.

Popova, Lucy; Ling, Pamela M · Am J Public Health · 2013

cross_sectional · Level IV

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Abstract

In a survey of 1836 adult US smokers, when using a direct comparison measure, 22.1% reported snus was less harmful than were cigarettes. When asked indirectly (estimating the health risk of snus and cigarettes in 2 separate questions and comparing the answers to each other), 51.6% rated snus as less risky. The Food and Drug Administration should consider both direct and indirect measures when perceived risk data are presented as evidence for tobacco regulation.

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