The commercialization of plastic surgery.
Level V
Where this comes from
- Record sourced from PubMed, PMID 24081699.
- Also identified by DOI 10.1177/1090820X13500049.
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Abstract
The last decade has brought a major challenge to the traditional practice of plastic surgery from corporations that treat plastic surgery as a commercial product and market directly to the public. This corporate medicine model may include promotion of a trademarked procedure or device, national advertising that promises stunning results, sales consultants, and claims of innovation, superiority, and improved safety. This article explores the ethics of this business practice and whether corporate medicine is a desirable model for patients and plastic surgeons.
Medical subject headings
- Ethics, Medical
- Plastic Surgery Procedures
- Surgery, Plastic