Personal traits underlying environmental preferences: a discrete choice experiment.
other · Level V
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- Record sourced from PubMed, PMID 24586905.
- Also identified by DOI 10.1371/journal.pone.0089603 and PMC identifier 3930749.
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Abstract
Personality plays a role in human behavior, and thus can influence consumer decisions on environmental goods and services. This paper analyses the influence of the big five personality dimensions (extraversion, agreeableness, conscientiousness, neuroticism and openness) in a discrete choice experiment dealing with preferences for the development of an environmental program for forest management in Spain. For this purpose, a reduced version of the Big Five Inventory survey (the BFI-10) is implemented. Results show a positive effect of openness and extraversion and a negative effect of agreeableness and neuroticism in consumers' preferences for this environmental program. Moreover, results from a latent class model show that personal traits help to explain preference heterogeneity.
Medical subject headings
- Anxiety Disorders
- Choice Behavior
- Extraversion, Psychological
- Personality
- Social Environment