Collective philanthropy: describing and modeling the ecology of giving.

Abstract

Reflective of income and wealth distributions, philanthropic gifting appears to follow an approximate power-law size distribution as measured by the size of gifts received by individual institutions. We explore the ecology of gifting by analysing data sets of individual gifts for a diverse group of institutions dedicated to education, medicine, art, public support, and religion. We find that the detailed forms of gift-size distributions differ across but are relatively constant within charity categories. We construct a model for how a donor's income affects their giving preferences in different charity categories, offering a mechanistic explanation for variations in institutional gift-size distributions. We discuss how knowledge of gift-sized distributions may be used to assess an institution's gift-giving profile, to help set fundraising goals, and to design an institution-specific giving pyramid.