Take the plunge (for charity).
editorial · Level V
Where this comes from
- Record sourced from PubMed, PMID 25295923.
- Also identified by DOI 10.1038/nm.3723.
- No licence information is recorded for this record.
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Abstract
The Ice Bucket Challenge, a social media-driven fundraiser for the Amyotrophic Lateral Sclerosis (ALS) Association, has raised over $100 million to date. Despite criticisms of this fundraiser, efforts to understand why it has been so successful and how to sustain its momentum would benefit its cause--research funding--and may inform future charitable campaigns.
Medical subject headings
- Amyotrophic Lateral Sclerosis
- Charities
- Fund Raising