Marketing to physicians in a digital world.
review · Level V
Where this comes from
- Record sourced from PubMed, PMID 25390738.
- Also identified by DOI 10.1056/NEJMp1408974.
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Abstract
Pharmaceutical marketing can lead to overdiagnosis, overtreatment, and overuse of medications. Digital advertising creates new pathways for reaching physicians, allowing delivery of marketing messages at the point of care, when clinical decisions are being made.
Medical subject headings
- Drug Industry
- Electronic Health Records
- Marketing
- Physicians
- Social Media