A cost-effectiveness analysis of the first federally funded antismoking campaign.
other · Level V
Where this comes from
- Record sourced from PubMed, PMID 25498550.
- Also identified by DOI 10.1016/j.amepre.2014.10.011 and PMC identifier 4603744.
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Abstract
In 2012, CDC launched the first federally funded national mass media antismoking campaign. The Tips From Former Smokers (Tips) campaign resulted in a 12% relative increase in population-level quit attempts. Cost-effectiveness analysis was conducted in 2013 to evaluate Tips from a funding agency's perspective. Estimates of sustained cessations; premature deaths averted; undiscounted life years (LYs) saved; and quality-adjusted life years (QALYs) gained by Tips were estimated. Tips saved about 179,099 QALYs and prevented 17,109 premature deaths in the U.S. With the campaign cost of roughly $48 million, Tips spent approximately $480 per quitter, $2,819 per premature death averted, $393 per LY saved, and $268 per QALY gained. Tips was not only successful at reducing smoking-attributable morbidity and mortality but also was a highly cost-effective mass media intervention.
Medical subject headings
- Health Promotion
- Mass Media
- Smoking Cessation
- Smoking Prevention