What Makes Sports Fans Interactive? Identifying Factors Affecting Chat Interactions in Online Sports Viewing.
Where this comes from
- Record sourced from PubMed, PMID 26849568.
- Also identified by DOI 10.1371/journal.pone.0148377 and PMC identifier 4744047.
- Licence recorded as CC BY.
- The licence permits redistribution, so the abstract is shown in full and the full text is available from the publisher.
Abstract
Sports fans are able to watch games from many locations using TV services while interacting with other fans online. In this paper, we identify the factors that affect sports viewers' online interactions. Using a large-scale dataset of more than 25 million chat messages from a popular social TV site for baseball, we extract various game-related factors, and investigate the relationships between these factors and fans' interactions using a series of multiple regression analyses. As a result, we identify several factors that are significantly related to viewer interactions. In addition, we determine that the influence of these factors varies according to the user group; i.e., active vs. less active users, and loyal vs. non-loyal users.
Medical subject headings
- Baseball
- Internet
- Social Media