Methods for using microblogs for health communication with a pharmacist-based account.
other · Level V
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- Record sourced from PubMed, PMID 26979475.
- Also identified by DOI 10.1016/j.pec.2016.03.003.
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Abstract
OBJECTIVE: To implement and assess the effectiveness of using microblogging for health communication with a pharmacist-based account. METHODS: We created a private and public "iPharmacist" account on the Weibo microblogging platform using the "Brief, Evidence-based, Ethical, and Plain-language (BEEP)" principle to post messages and to interact with patients. From November 2012 to November 2013, a content analysis was performed of the original microposts by iPharmacist, as well as original messages directed to iPharmacist by other accounts, and private messages received by iPharmacist. RESULTS: A total of 598 original messages were posted by iPharmacist, which were reposted 34442 times with 6013 comments received; while 310 messages were posted by other Weibo users directed to the iPharmacist alone with 131 private messages. CONCLUSIONS: The use of iPharmacist account allowed the provision of quality microposts to educate the Chinese public. The public messages were well disseminated. PRACTICE IMPLICATIONS: Microblogging could be an effective tool for patient education and health communication.