Direct-to-consumer Marketing to People with Hemophilia.
review · Level V
Where this comes from
- Record sourced from PubMed, PMID 27299305.
- Also identified by DOI 10.1371/journal.pmed.1001996 and PMC identifier 4907439.
- Licence recorded as CC BY.
- The licence permits redistribution, so the abstract is shown in full and the full text is available from the publisher.
Abstract
Adriane Fugh-Berman and colleagues describe how strategies similar to those used to market drugs to physicians are directed towards people with hemophilia.
Medical subject headings
- Direct-to-Consumer Advertising
- Hemophilia A
- Patients