Marketing a Radiology Practice.
Level V
Where this comes from
- Record sourced from PubMed, PMID 27317374.
- Also identified by DOI 10.1016/j.jacr.2016.04.011.
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Abstract
In addition to being a profession, the practice of radiology is a business, and marketing is an important part of that business. There are many facets to marketing a radiology practice. The authors present a number of ideas on how to go about doing this. Some marketing methods can be directed to both patients and referring physicians. Others should be directed just to patients, while still others should be directed just to referring physicians. Aside from marketing, many of them provide value to both target audiences.
Medical subject headings
- Marketing of Health Services
- Practice Management, Medical
- Radiology