Leveraging Facebook to Brand Radiology.
Level V
Where this comes from
- Record sourced from PubMed, PMID 29606634.
- Also identified by DOI 10.1016/j.jacr.2018.02.015.
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Abstract
In the current health care climate, radiologists should consider developing their brand. Facebook is the market leader for social media networking in the United States. The authors describe how radiologists can leverage Facebook to develop and market organizational, group, and individual brands. The authors then address concerns related to the use of social media by radiologists.
Medical subject headings
- Marketing of Health Services
- Radiologists
- Social Media