The strength of long-range ties in population-scale social networks.

Abstract

Long-range connections that span large social networks are widely assumed to be weak, composed of sporadic and emotionally distant relationships. However, researchers historically have lacked the population-scale network data needed to verify the predicted weakness. Using data from 11 culturally diverse population-scale networks on four continents-encompassing 56 million Twitter users and 58 million mobile phone subscribers-we find that long-range ties are nearly as strong as social ties embedded within a small circle of friends. These high-bandwidth connections have important implications for diffusion and social integration.