Consumer Responses to Price Disclosure in Direct-to-Consumer Pharmaceutical Advertising.
Where this comes from
- Record sourced from PubMed, PMID 30667461.
- Also identified by DOI 10.1001/jamainternmed.2018.5976 and PMC identifier 6439697.
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Abstract
This survey-based behavioral experiment was conducted to understand how consumers are likely to respond to including the drug price in any direct-to-consumer pharmaceutical advertising.
Medical subject headings
- Direct-to-Consumer Advertising
- Disclosure
- Prescription Fees
- Public Opinion