From choice architecture to choice engineering.
Where this comes from
- Record sourced from PubMed, PMID 31243285.
- Also identified by DOI 10.1038/s41467-019-10825-6 and PMC identifier 6594951.
- Licence recorded as CC BY.
- The licence permits redistribution, so the abstract is shown in full and the full text is available from the publisher.
Abstract
Qualitative psychological principles are commonly utilized to influence the choices that people make. Can this goal be achieved more efficiently by using quantitative models of choice? Here, we launch an academic competition to compare the effectiveness of these two approaches.