Motivating actions to mitigate plastic pollution.

Jia, Lili; Evans, Steve; Linden, Sander van der · Nat Commun · 2019

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Abstract

Designing effective policy interventions to motivate mitigation actions requires more realistic assumptions about human decision-making based on empirical evidence from the behavioural sciences. We therefore need to consider behavioural rather than only economic costs and benefits in policy intervention designs.

Medical subject headings