Preparation of Multi-Motive Grid Questionnaire for Social Networking Sites Use.

Hou, Juan; Zhu, Yingge; Tong, Jie; Ndasauka, Yamikani; Fang, Xiaoyi · PLoS One · 2020

prospective_cohort · Level II

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Abstract

This study draws on previous studies to develop the Social Networking Sites Use Multi-Motive Grid Questionnaire (SNSU-MMG) and test its reliability and validity. The results show that social networking sites use motivation includes four factors: cognitive motivation, emotional motivation, leisure motivation and herding motivation. Confirmatory factor analysis, reliability and validity tests show that the questionnaire has good structural validity, internal consistency and split-half reliability. The SNSU-MMG can be used as a measurement tool for users' social networking sites use implicit motivation.

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