Investigating the Factors Influencing the Attitudes of Workplace Employees Toward Paying to Use Technology-Based Health Care Products.

Abstract

This study explored whether perceived usefulness and perceived ease-of-use generate mediating effects between personal involvement and attitudes toward paying for usage, and further examining the moderating effects of social influence and company type. Questionnaires were used. A total of 365 employees, 218 from the private sector and 147 from the municipal government in Taipei City were collected. Perceived ease-of-use mediates between personal involvement and attitude toward paying for usage. The social influences of different types of public and private employment differ significantly in terms of their moderating effects on personal involvement and perceived ease-of-use. Due to the different workplace characteristics of private sector and government employees, they have different attitudes toward paying for technology-based health management applications in the future, and social influence is also an important moderating factor.