Assessment of Sales and Marketing of Online Vouchers for Discounted Direct-to-Consumer Medical Imaging Services.
Where this comes from
- Record sourced from PubMed, PMID 33136117.
- Also identified by DOI 10.1001/jamainternmed.2020.3529 and PMC identifier 7607489.
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Abstract
This qualitative study of online vouchers for discounted DTC imaging services reveals consumerization of medicine and calls for regulations to balance convenience and cost with patient safety and physician oversight.
Medical subject headings
- Diagnostic Imaging
- Direct-to-Consumer Advertising