Addressing Public Health Emergencies via Facebook Surveys: Advantages, Challenges, and Practical Considerations.
other · Level V
Where this comes from
- Record sourced from PubMed, PMID 33284782.
- Also identified by DOI 10.2196/20653 and PMC identifier 7744148.
- Licence recorded as CC BY.
- The licence permits redistribution, so the abstract is shown in full and the full text is available from the publisher.
Abstract
Surveys of the general population can provide crucial information for designing effective nonpharmaceutical interventions to tackle public health emergencies, such as the COVID-19 pandemic. Yet, conducting such surveys can be difficult, especially when timely data collection is required. In this viewpoint paper, we discuss our experiences with using targeted Facebook advertising campaigns to address these difficulties in relation to the COVID-19 pandemic. We describe central advantages, challenges, and practical considerations. This includes a discussion of potential sources of bias and how they can be addressed.
Medical subject headings
- COVID-19
- Emergencies
- Public Health
- Social Media