Frequency and Duration of Advertising on Popular Child-Directed Channels on a Video-Sharing Platform.
cross_sectional · Level IV
Where this comes from
- Record sourced from PubMed, PMID 33983402.
- Also identified by DOI 10.1001/jamanetworkopen.2021.9890 and PMC identifier 8120325.
- Licence recorded as CC BY.
- The licence permits redistribution, so the abstract is shown in full and the full text is available from the publisher.
Abstract
This cross-sectional study quantifies the number and duration of distinct advertisements that appear during child-directed videos on a video-sharing platform as well as the frequency of age-inappropriate ads.
Medical subject headings
- Advertising
- Television