Time to unfriend Facebook?
Where this comes from
- Record sourced from PubMed, PMID 34591641.
- Also identified by DOI 10.1126/science.abm5515.
- No licence information is recorded for this record.
- Because redistribution is not established, this page shows the abstract only. Follow the links below for the full text.
Abstract
For the past 18 months, communicating the findings of science to the world has hit what sometimes seems like an all-time low. Nevermind the years of failure in convincing much of the public about climate change; the pandemic has revealed shocking ineptness by the scientific establishment at conveying messages about masks, vaccination, or the dangers of consuming horse drugs and aquarium cleaners—even in the face of a rising death toll from COVID-19. One puzzling element of this crisis is how social media has been skillfully exploited by antiscience forces. Given all of this, what is the right move for science communication as it relates to social media? Unfriend Facebook or beat it at its own game?