Social Media for the Dissemination of Educational Videos About Inflammatory Bowel Diseases.

Abstract

To broadly disseminate 5 user-centered educational videos for patients with inflammatory bowel disease and their family and friends on social media. Relevant social media users were iteratively identified based on their online behavior. For each video, 2 different accompanying texts were tested. We reached 4.2 million social media users of whom 320,302 watched at least 50% of the video. A short description resulted in higher view rates than posing an open-ended question. We showed the feasibility of large-scale dissemination of health-related educational videos through social media. Our findings can inform future online dissemination approaches of educational content.