Integrated Multicultural Media Campaign to Increase COVID-19 Education and Vaccination Among Californians, 2021.

Dominguez, Martha Eugenia; Macias-Carlos, Dayanna; Montoya, Jorge A; Plant, Aaron; Neffa-Creech, Deborah · Am J Public Health · 2022

cross_sectional · Level IV

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Abstract

Despite the availability of safe, effective COVID-19 vaccines, many remain unvaccinated or partially vaccinated. In 2021, the California Department of Public Health launched a California-wide integrated multicultural vaccine media campaign. The campaign was evaluated in two waves through online surveys with adults (n = 1594; n = 1575). Campaign exposure was associated with looking for vaccine information, visiting a state vaccine Web site, and becoming fully vaccinated during the campaign. Higher campaign exposure was associated with greater odds of vaccine engagement. (<i>Am J Public Health</i>. 2022;112(10):1389-1393. https://doi.org/10.2105/AJPH.2022.306974).

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