A multi-dimensional measure of pro-environmental behavior for use across populations with varying levels of environmental involvement in the United States.

Abstract

Researchers continue to explore ways to understand and promote pro-environmental behavior (PEB) amongst various populations. Despite this shared goal, much debate exists on the operationalization and the dimensionality of PEB and how it is measured. This piecemeal approach to measurement has limited the ability to draw conclusions across studies. We address limitations associated with previous measures of PEB by developing a multi-dimensional scale that is validated across both a general population of individuals residing in the United States as well as a group of individuals associated with a pro-environmental organization. Exploratory and confirmatory factor analyses and reliability estimation were conducted for the developed measure across these two populations. Measurement invariance testing was also utilized to assess the psychometric stability of the scale across the two groups. Results indicated an 11 item scale was best fitting with two sub-scales: private and public behaviors. Implications for research and practice are discussed.