Public perception of scientists: Experimental evidence on the role of sociodemographic, partisan, and professional characteristics.

Abstract

Previous research shows that public trust in scientists is often bound up with the messages that they convey and the context in which they communicate. However, in the current study, we examine how the public perceives scientists based on the characteristics of scientists themselves, irrespective of their scientific message and its context. Using a quota sample of U.S. adults, we investigate how scientists' sociodemographic; partisan; and professional characteristics affect preferences and trust towards them as a scientific adviser to local government. We find that scientists' party identification and professional characteristics appear to be prominent to understand public preferences towards them.