Counter-stereotypical messaging and partisan cues: Moving the needle on vaccines in a polarized United States.
rct · Level II
Where this comes from
- Record sourced from PubMed, PMID 37467319.
- Also identified by DOI 10.1126/sciadv.adg9434 and PMC identifier 10355821.
- Licence recorded as CC BY.
- The licence permits redistribution, so the abstract is shown in full and the full text is available from the publisher.
Abstract
This paper reports results from a large-scale randomized controlled trial assessing whether counter-stereotypical messaging and partisan cues can induce people to get COVID-19 vaccines. The study used a 27-s video compilation of Donald Trump's comments about the vaccine from Fox News interviews and presented the video to millions of U.S. YouTube users through a $100,000 advertising campaign in October 2021. Results indicate that the number of vaccines increased in the average treated county by 103 (with a one-tailed <i>P</i> value of 0.097). Based on this average treatment effect and totaling across our 1014 treated counties, the total estimated effect was 104,036 vaccines.
Medical subject headings
- COVID-19
- Vaccines