Modeling users' satisfaction and visit intention using AI-based chatbots.
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Where this comes from
- Record sourced from PubMed, PMID 37682931.
- Also identified by DOI 10.1371/journal.pone.0286427 and PMC identifier 10490898.
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Abstract
AI-based chatbots are an emerging technology disrupting the tourism industry. Although chatbots have received increasing attention, there is little evidence of their impact on tourists' decisions to visit a destination. This study evaluates the key attributes of chatbots and their effects on user satisfaction and visit intention. We use structural equation modeling with covariance procedures to test the proposed model and its hypotheses. The results showed that informativeness, empathy, and interactivity are critical attributes for satisfaction, which drive tourists' intention to visit a destination.
Medical subject headings
- Intention
- Empathy