Wastewater-Informed Digital Advertising as a COVID-19 Geotargeted Neighborhood Intervention: Jefferson County, Kentucky, 2021-2022.
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Where this comes from
- Record sourced from PubMed, PMID 37856730.
- Also identified by DOI 10.2105/AJPH.2023.307439 and PMC identifier 10726935.
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Abstract
We sought to deliver a geotargeted digital health advertising intervention. We assessed risk of community infection through an integrated public health and wastewater rubric and delivered advertisements between November 2021 and April 2022 in Louisville, Kentucky. The average daily click-through rates for the campaigns were 0.19%, 0.15%, and 0.13%. Results show potential for digital public health interventions that are geographically anchored to subcity sewersheds and community interest and willingness to engage with targeted wastewater-themed public health messaging. (<i>Am J Public Health.</i> 2024;114(1):34-37. https://doi.org/10.2105/AJPH.2023.307439).
Medical subject headings
- Advertising
- COVID-19