Grassroots and Digital Outreach Strategies Raise Awareness of COVID-19 Information and Research in Baltimore City.

Miller, Hailey N; Stevens, Sarah C; Young, Donald; Lacanienta, Cyd T; Tomiwa, Tosin; Vazquez, Monica Guerrero; Olawole, Wura; Zhu, Trinity et al. · Am J Public Health · 2024

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Abstract

We aimed to disseminate reliable COVID-19 information to the Black and Latino communities of Baltimore City, Maryland, between July 2020 and December 2022. With community partners, we disseminated evidence-based COVID-19 information via grassroots and digital strategies, including Hopkins Opportunity for Participant Engagement, and connected volunteers to COVID-19 research. Using a multimodal approach facilitated dissemination of reliable information and raised awareness of research; evaluation of trust is ongoing. Robust, multimodal strategies are needed to foster trust and equity among diverse communities. (<i>Am J Public Health</i>. 2024;114(S1):S69-S73. https://doi.org/10.2105/AJPH.2023.307492).

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