Contrastive cross-domain sequential recommendation via emphasized intention features.

Abstract

The objective of cross-domain sequential recommendation is to forecast upcoming interactions by leveraging past interactions across diverse domains. Most methods aim to utilize single-domain and cross-domain information as much as possible for personalized preference extraction and effective integration. However, on one hand, most models ignore that cross-domain information is composed of multiple single-domains when generating representations. They still treat cross-domain information the same way as single-domain information, resulting in noisy representation generation. Only by imposing certain constraints on cross-domain information during representation generation can subsequent models minimize interference when considering user preferences. On the other hand, some methods neglect the joint consideration of users' long-term and short-term preferences and reduce the weight of cross-domain user preferences to minimize noise interference. To better consider the mutual promotion of cross-domain and single-domains factors, we propose a novel model (C²DREIF) that utilizes Gaussian graph encoders to handle information, effectively constraining the correlation of information and capturing useful contextual information more accurately. It also employs a Top-down transformer to accurately extract user intents within each domain, taking into account the user's long-term and short-term preferences. Additionally, entropy regularized is applied to enhance contrastive learning and mitigate the impact of randomness caused by negative sample composition.