Editorial Commentary: Digital Internet Information on Orthobiologic Treatments Is Low Quality, Misleading, and Unreliable.

Abstract

In today's digital era, media platforms such as YouTube have become dominant sources of health information, yet much of the content on orthobiologic treatments-such as platelet-rich plasma, bone marrow aspirate concentrate, and mesenchymal stem cells-is of low quality, misleading, and unreliable. Commercial incentives and algorithm-driven content promotion allow misinformation to outpace evidence-based guidance. Despite this field's promising therapeutic potential, the unchecked spread of digital misinformation threatens patient understanding, informed consent, and trust in medical care. Given digital media's profound influence on patient perceptions, it is an ethical and clinical imperative for academic and medical communities to intentionally produce accessible, high-quality, evidence-based content and safeguard medical truth.